Base magazine is aimed at people of all races that listen to rap music. At first the large majority of people who listen to this genre of music were people of a black ground however this has changed over the years which means that the audience has also evolved. The magazine is aimed at people In the British and American culture as they have the most artists involved in the genre of rap in its current form. The culture presented in this genre is also British and American. In terms of age base magazine is aimed at teenagers and up from ages ranging from 15-30. There is a high age range of 30 to give people of this age who are within the rap music industry and others who also still listen to this genre of music. Typically people at the age of 30 enjoy reading relevant information and reviews within the music industry as well as the artists.
Teenagers are the main audience as the majority of the models within the magazine are teenagers. This is because the vast majority of music technology such as mp3s, iPods and the new doctor Dre beat head phones belong to young teenagers, this means that teens listen to a lot of music especially rap, suggesting that they are the right target audience. In addition to this the magazine contains information and reviews about interviews as well as concerts which is watched and attended by a vast number of teenagers.
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