(Musicmags.net) in 1996 there were several publishers that joined together and formed the MMPA. They tested the concept of a consolidated program with various distributors retail vision was selected and in the time of 1998, the music magazine authorized dealer program (which is a former name of music mags) was created. A music mag addresses retailers concerns by providing a single distribution. Music mags is managed by the music magazine publishing association and distributed by Alfred music publishing. Music mags exclusively provides a selection of over two dozen leading music magazines to music instrument dealers in the US and Canada. A MusicMags rack has an extremely small footprint generating exceptional sales per square foot, the annual is 2.5 times the industry average.
Music mags also offer a broad selection of magazines. Music mags titles cover every category, for example pro audio, band orchestra and performing to even music business, education and entertainment. Titles include REVOLVER, JAZZTIMES, ALTERNATIVE PRESS MAGAZINE and many more. All of music mags magazine are aimed at a range of different ages for example revolver is aimed at people who are interested in rock and heavy metal music. Another example of this is Keyboard which is dedicated to music technology for the recording and performing keyboard player this shows the wide range of audiences that music mags cover.
Why may a business attempt to cover different audiences? The reason for this may vary sometimes according to the publishing house however reasons for this are as follows, publishing houses need to cover different audiences in-order to reach out to as many different audiences in terms of the world of business if a company has to relay on one product it means that if one magazine no longer sells the company will collapse, however if there is range of different products i.e. magazines it means the risk is spread. As well as this aiming at different audiences, maximizes possible sales that music mags may gain as they are able to reach out to a much wider audience.
By targeting different audiences with each magazine it means that it allows MusicMags to accurately target their customer’s magazine needs. This then ensures that the company can attract most of the customers that fall into that category, which means an increase in sales and may also lead to a larger market share of which MusicMags gaines.
Alfred music group On June 1, 2005 took a step to further growth in acquiring Warner Bros. Publications from the Warner Music Group. Overall sales increased to $60 million. Since then the company has continued to grow and as sated above have become the largest educational music publisher. They now have staff members in seven offices worldwide. They also have products on different platforms of media such as CD, DVD, and blue ray.
As shown to be successful publishing house i think that it would be ideal for a magazine such as mine within the hip-hop music genre. This publishing house will gain an advantage of moving into another market as they do not have a magazine of that genre which will intern, help the publishing house to attract different audiences that it could not reach out to before hand. As a result of this it will lead to the publishing house gaining greater income and will be more stable as the publishing house will no longer need to rely on other magazines, which means if one collapses due to decrease in sales the company can still carry on publishing different magazines without being totally effected.
No comments:
Post a Comment