EVALUATION QUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

Link: http://www.musicmags.net/

Referring back to my case study on I found that they would be likely to distribute my music magazine
This would be beneficial for Musicmags as there is no magazine within their portfolio like or similar to the genre of my magazine. Although Musicmags focus mainly on music technology for music dealers having a music magazine of a genre similar to mine, will see Musicmags move into a new market. If this particular media institution does this it may increase its total market share throughout the total music magazine industry. As well as this it may also bring in a new stream of revenue for the media institution which will increase finance.

As the genre which I have chosen is Rap/hip-hop which is one of the most popular genres of music plus it is also entwined with products and advertisers. This means that a lot of advertisers will want to advertise within the magazine. An example of this is may be the headphones that are coming out from one of the most well-known rapper 50 cent; Adverts like this will provide Musicmags with another stream of revenue.
I would also choose to distribute my magazine through music stores and magazine retailers such as WH smith not only is this a well-known retailer but a means for the possible consumers of the magazine who live in the city to access the magazine. Also by using retailers such as WH smith connotes a sense of quality which can be indicated by the level of the price, different to a corner shop.